four stories, one goal: application clicks. opinion hook, yo-yo callout, your coaching lens, then the link. engagement stickers on 1 to 3 push story ranking so frame 4 lands on max eyes.
your feed data backs it: the anti-skinny take pulled 80 comments, the feminine-muscle attitude reel pulled 71, and your pinned coaching post has your best comment ratio. opinion and identity content is what makes your audience talk. stories are carrying all of the coaching lead load right now, so today we point that energy at the application.
candid, mid-gym or car. 15 seconds. riff: "everyone is chasing smaller and i am over here trying to help girls chase capable."
job: taps + replies. no link.
training b-roll behind text. speaks straight to the yo-yo girl. seen, not shamed.
job: make her feel understood.
warm, conversational. this kills the "what am i actually buying" question and introduces the assistant coach structure.
job: build trust, seed the team.
one cta, nothing else on the frame. link goes to the application page.
job: clicks. this is the money frame.
frames 1 and 2 in the morning. frames 3 and 4 between 5 and 8pm so the link lands in your peak window. double-check your insights for the exact hour.
every poll tap and question box answer gets a voice note or one-line dm today. the dms this arc generates are warmer than the link clicks.
reshare the best frame 3 questions with your answers tomorrow. the sequence keeps working while you train.